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Public Affairs and Alumni Service Office

　Unit introduction
The Office of Public Affairs was officially established in 2002 to integrate resources inside and outside of school, and to build a superior image of the school. This Office is not only focused on marketing, but is also set on drafting services for alumni, pioneering alumni resources, and implementing various important school administrative work. The school also strengthens media public relations to increase media exposure. Future development objectives are as follows:
  1. Improve the school image
  2. Pioneer alumni resources
  3. Increase domestic and international recognition
  4. Promote the establishment of alumni chapters and small fundraising mechanisms —
  5. Innovate art, editing, design, and marketing to match market demands
　Organizational framework
The Office of Public Affairs currently has one director. The PR/Marketing Team and the Alumni Contact Center each have one director and two team members. There are also two project administration personnel, for a total of seven people, of which five are fulltime personnel and two are part-time personnel.
　Services
The Office of Public Affairs aims to promote PR media and alumni fundraising according to the school’s development needs, and is primarily responsible for building the school’s public relations, contacting media, organizing press releases, welcoming VIP guests, maintaining the school’s image and recognition-value, advertising, and contacting alumni.

📚PR media
  1. Promote, publicize, and help organize various school activities.
  2. Plan and design ways to promote the school image and recognition-value.
  3. Make contact and build relationships for PR matters inside and outside of the school.  
  4. Produce and manage various school introduction data.  
  5. Develop, design, and plan the production of school commemorative gifts.
  6. Select and train goodwill ambassadors to be hosts and take on service tasks during major events.
  7. Represent the school in announcing news and contacting news media.
  8. Plan and manage the Fooyin News website. 9. Handle news media during sudden and unexpected events.
📚Alumni fundraising
General alumni service items
  1. Handle alumni report card and diploma application services
  2. Promote, approve, and add benefits for alumni cards, as well as other administrative services. 
  3. Process alumni’s return to school and help alumni with applications for lodging and meeting venues.
  4. Help the children of alumni with inquiries about attending school at their alma mater.
Alumni fellowship events
  1. Organize alumni’s return to their alma mater during school celebration periods and supervise each department’s convening of alumni conventions.
  2. Organize various alumni fellowships and seminars
  3. Select outstanding alumni
  4. Other fellowship activities
Alumni convention-related business for various departments
  1. Promote the establishment or strengthen the operation of department alumni chapters and local alumni chapters, as well as strengthen the relationship of these chapters with the department they belong to and with the alma mater.  
  2. Organize tours and regional activities of different chapters to strengthen friendships between alumni.  
  3. Assist alumni chapters in organizing charity events  
  4. Assist with the operation of the alumni headquarters to service alumni  
  5. Plan, update, and manage alumni database system  
  6. Recruit and manage alumni volunteers and implement activities
  7. Produce and issue alumni e-newsletters
Annual fundraising
  1. Realistically implement the Guidelines for Using and Managing Donations from Different Fields and Giving Acknowledgements.
  2. Organize fundraising speeches, training workshops, and seminars
  3. Organize fundraising dinners, charity sales, and subscription activities
  4. Establish a school-level fundraising committee and regularly convene meetings
  5. Seek sponsorship from various industries and promote/implement alumni small-amount donation activities
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